PRIVACY POLICY

This Privacy Policy explains how Anilu Studios ("we," "us," or "our") collects, uses, stores, processes, and protects your personal information when you access and use our games and services. It outlines the types of information we may collect, how that information is handled, and the security measures we take. It also details your privacy rights, including how you can access, update, or request the deletion of your personal data.

By downloading, installing, or using our games, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

1. Scope and Acceptance

This Privacy Policy applies to:

  • All mobile applications and games developed or published by Anilu Studios on the Apple App Store and Google Play Store.

  • Data processing activities conducted globally, including the processing of personal data belonging to residents of the Republic of the Philippines and international users.

If you do not agree with the terms of this Privacy Policy, please uninstall and discontinue using our games and services.

2. Information We Collect

We may collect, store, and process the following categories of personal data:

  • Personal Identifiers: Name, email address, IP address, and unique device identifiers (such as Apple IDFA or Google Advertising ID).

  • Usage and Diagnostic Data: Device hardware model, operating system version, gameplay progress, in-game actions, crash logs, and performance diagnostics.

  • Payment Information: Transaction histories and receipts from in-app purchases. All financial transactions are securely processed directly by Apple or Google; we do not collect or store full credit card numbers or banking credentials.

  • Location Data: Coarse, approximate geographic location inferred from your IP address (country/city level). We do not collect precise GPS location data without your explicit permission.

  • Communications: Inquiries, feedback, bug reports, and messages submitted directly to our customer support channels.

3. How We Use Your Information

We process personal data for legitimate business and operational purposes, including:

  1. Operating, maintaining, optimizing, and updating our games and services.

  2. Personalizing gameplay, game features, and in-game recommendations.

  3. Facilitating, verifying, and fulfilling in-app purchase transactions.

  4. Analyzing user behavior, usage metrics, and technical errors to improve game stability.

  5. Sending operational notices, security updates, and customer support responses.

  6. Complying with statutory requirements, law enforcement requests, and enforcing our terms.

4. App Store Privacy Disclosures

  • Google Play Data Safety: In accordance with Google Play's User Data policies, our Data Safety declarations accurately reflect all data collected, shared with third-party software development kits (SDKs), and security protections (including data encryption in transit).

  • Apple App Store Privacy Nutrition Labels: In accordance with Apple requirements, our App Store Connect labels disclose all data categories collected, whether data is linked to your identity, and whether data is utilized for tracking across third-party apps and websites.

5. Third-Party Advertising and Google AdMob

We integrate the Google Mobile Ads SDK (AdMob) to display advertisements (banner, interstitial, and rewarded video ads). AdMob may collect and process end-user data to deliver and optimize advertisements:

  • Identifiers: Advertising identifiers (Google Advertising ID / GAID on Android, Identifier for Advertisers / IDFA on iOS) and vendor-specific IDs.

  • Interaction Metrics: Ad views, impressions, clicks, conversion rates, and engagement duration.

  • Diagnostics: SDK crash reports, ad load performance, and network diagnostic metrics.

  • Approximate Location: General geographic region derived from IP address.

All data transmitted through the AdMob SDK is encrypted in transit using Transport Layer Security (TLS).

How to Manage or Opt Out of Targeted Ads:

  • Android: Navigate to Settings > Google > Ads (or Settings > Privacy > Ads) and select Delete advertising ID or Reset advertising ID.

  • iOS: Navigate to Settings > Privacy & Security > Apple Advertising and toggle off Personalized Ads, or manage app tracking permissions under Settings > Privacy & Security > Tracking.

  • Google's Privacy Terms: Learn more about Google’s advertising practices by visiting the Google Privacy & Terms Page.

6. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We only share information under the following circumstances:

  • Authorized Service Providers: Third-party partners providing infrastructure hosting, analytics, billing mediation, customer support, and ad networks (such as Google AdMob). All providers operate under strict confidentiality agreements and data processing terms.

  • Legal and Regulatory Compliance: Disclosures required by law, subpoena, warrant, court order, or to safeguard the rights, safety, and property of Anilu Studios, our players, or the public.

  • Business Reorganization: In connection with any merger, acquisition, sale of company assets, or restructuring, subject to standard confidentiality protections.

7. Data Security

We implement technical, organizational, and physical safeguards designed to protect personal information against unauthorized access, accidental loss, unlawful processing, alteration, or destruction. These measures include encrypted data transmission (TLS/HTTPS), restricted internal access protocols, and regular review of third-party integration security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes set out in this Privacy Policy, satisfy our legal, tax, and accounting requirements, resolve disputes, and enforce our contracts. When personal data is no longer required, it is securely deleted or anonymized.

9. Your Rights Under Data Protection Laws

Rights Under the Philippine Data Privacy Act of 2012 (RA 10173):

If you are a resident of the Philippines, you are entitled to statutory rights as a data subject:

  • Right to be Informed: To know whether your personal data is being processed, why, and by whom.

  • Right to Access: To obtain reasonable access to your personal information held by us.

  • Right to Rectification: To dispute inaccuracies and request correction of incorrect data.

  • Right to Erasure or Blocking: To suspend, withdraw, or order the removal of your personal information from our active systems under lawful grounds.

  • Right to Object: To withhold or revoke consent to data processing, including direct marketing.

  • Right to Data Portability: To obtain an electronic copy of your processed personal data in a structured, commonly used format.

  • Right to Damages: To be indemnified for damages sustained due to inaccurate, incomplete, or unlawful processing.

  • Right to Lodge a Complaint: To file a complaint before the National Privacy Commission (NPC).

International Rights (GDPR / CCPA / Global):

Where applicable by local jurisdiction, users also hold the right to restrict processing, request non-discrimination for exercising rights, and request transparent access to data categories collected.

To submit a request regarding your data, please email us using the contact details in Section 12.

10. Children’s Privacy

Our games are designed for general audiences. We do not knowingly collect, solicit, or maintain personal information from children under the age of 13 (or under the minimum age prescribed in your jurisdiction, such as 16 in the European Economic Area) without verifiable parental consent. If we discover that personal data of a minor has been collected without valid consent, we will take immediate steps to permanently delete the information from our records.

11. Policy Updates

We reserve the right to revise this Privacy Policy periodically to reflect updates to our operational practices, game features, or statutory requirements. When revisions occur, we will update the "Last Updated" date at the top of this document. Material changes will be communicated through in-game notifications or updates on our official platforms.

12. Contact Information and Data Protection Officer

For questions, requests to exercise your data subject rights, or privacy-related complaints, please contact our Data Protection Officer (DPO):

If you are a Philippine resident and feel that your privacy concerns have not been satisfactorily resolved, you have the right to file a complaint with the National Privacy Commission (NPC):

  • Website: https://privacy.gov.ph

  • Address: 5th Floor, Delegation Building, PICC Complex, Roxas Boulevard, Pasay City, Metro Manila 1307